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20
25
PORTFOLIO
FELIPE LATGÉ
ART DIRECTOR
COLA - COLA//BLACK SANTA
At a time in which hatred and prejudice were raging in Brazil, Coca-Cola embraced diversity using its greatest icon: Santa Claus
SBT//EL CHAVO WITHOUT EL CHAVO
After 35 years, a new episode of the most watched series in Brazil was created to draw attention to the children who needed it the most.
THE TOWN//MAGIA
We created the first campaign for The Town festival, bringing its brand symbol to life as a gateway to a magical world—the festival itself. Through immersive visuals and storytelling, the campaign transported audiences into the vibrant atmosphere of The Town, building anticipation and excitement for an unforgettable experience
ÁGUA CRYSTAL//CRYSTAL SABORES
Crystal Water was launching its new flavored water line, and we developed the brand’s first social media presence based on its products and flavors. Through engaging content and a fresh visual identity, we introduced the audience to this new experience, highlighting the essence and variety of Crystal’s flavored waters.
LOCALIZA//TRAVESSIA DE TAMARA KLINK
The youngest Brazilian to sail solo across the Atlantic Ocean charts her own course—literally.
Tamara Klink is not only a sailor but also a writer and illustrator. From her uniquely distinct sketches, the visual identity of the project was born.
The designs featured typography inspired by her own handwriting and elements from her drawings—a way to visually represent a journey that is both grand and, above all, deeply personal.
From this foundation, we built a digital communication ecosystem with a presence on GloboPlay, YouTube, and Instagram.
ESTÁCIO//RESGATE DO ENEM
SÁVIO//MEU CAMINHO JÁ TEM NOME
Sávio is the new rising star from Universal Music, bringing a fresh perspective to Brazilian Popular Music (MPB) by blending organic instrumentals with synthetic musical elements. Inspired by this fusion, I developed his visual identity.
For the typography, I first sketched it by hand and then transformed it into a 3D composition, reinforcing the unique and contemporary feel of the project.
The design contrasts photography with a synthetic background, an asset I sourced from 1980s fashion magazines after thorough research.
ABOUT
2018
2021
2021
BFerraz
Art Director
WMcCann
Art Assistant
ABOUT
2021
2024
A-Lab
Sr. Art Director
2024
Now
Dreamers Group
Sr. Art Director/Content
2017
Prêmio Lusófonos de Criatividade
Prata - Estudante
AWARDS
2018
Clube do Futuro CCRJ
Primeiro Lugar
2018
Cannes Future Lions
2019
Prêmio Lusófonos de Criatividade
Ouro - Mídia
2019
Prêmio Lusófonos de Criatividade
Bronze - TV
2019
Prêmio Lusófonos de Criatividade
Bronze - Conteúdo
2020
Clube de Criação
Prata - Relações Públicas
2020
Clube de Criação
Prata - Relações Públicas
2020
Clube de Criação
Prata - Branded Content
2020
Clube de Criação
Anuário - Branded Content
2020
Profissionais do Ano
Finalista - Nacional
2020
Prêmio Rogerio Steinberg
Finalista - Diretor de Arte do Ano
2021
Cannes Lions
Ouro - Entertainment
2021
The One Show
Merit - Full Length Video
2021
The One Show
Merit - Cultural Driver
2021
The One Show
Merit - Brand Voice
CONTATO
+55 (21) 996357749
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